The ultimate goal of every business is to generate revenue and see a healthy return on its marketing investment. While there are countless ways to run a marketing campaign, some techniques work better than others. With this in mind, let’s discuss some effective revenue generating marketing techniques that can work for your business.
At the forefront of online marketing is search engine optimization (SEO). This strategy incorporates a variety of techniques that are designed to help a business rank highly for a targeted search term and is effective for two primary reasons. First, you can select a keyword phrase that automatically receives a high volume of searches which means your website should get a significant amount of clicks from those searches. Second, the traffic you receive is highly targeted which means you can expect a good conversion rate in most cases. When done correctly, SEO can result in a steady stream of organic traffic from individuals who are seeking a product or service and who are likely to become customers or clients.As long as a website’s ranking is maintained, it can generate leads for years to come.
Another type of revenue generating marketing involves using social media sites like Facebook, Twitter, Pinterest and Google+. While these sites were once mainly geared toward people connecting and communicating with one another, they now serve a much higher purpose for businesses. The goal of using social media is to create a community around a business that includes maintaining relationships with existing customers or clients and generating new leads. Typically, this is done by posting relevant content onto a company’s page along with promotions. The level of interaction that social media sites provide is also beneficial because it allows businesses to engage their audience on a personal level. Along with this, it’s perfect for building credibility within an industry which can often be done on a shoestring budget. For this reason, social media tends to level the playing field and lets smaller businesses compete with much larger ones.
In addition, pay per click (PPC) advertising is great for generating new leads in a hurry. This technique involves bidding on keywords and paying a designated amount of money for each click received. Basically, a PPC campaign allows a business to get quick exposure to a highly targeted audience. When done correctly, the amount of revenue will greatly exceed the initial investment costs and a business can build momentum.