AdsNext

At the recent AACD show in DC we were shocked to hear how many dentists don’t have tracking or even return on investment metrics from their current provider. Many dentists have websites only but no real marketing plan or program to grow their business online.

The Performance Program from Ads Next was designed to change how dentists feel about their website and online marketing. The program does not require a large upfront custom website cost. Instead it focuses on a fresh, modern approach that integrates high-quality website design and software with leading marketing tools and services into a monthly fee.

Here is a breakdown of The Performance Program:

Web Platform

• Signature website
• Content management system
• Tracking tools
• Reporting Software

Core Power

• Search Engine Optimization
• Website content writing
• Blog posting
• Site updates

Evolve Cycle Marketing

• Market research and data analysis
• Service Introduction (PPC, Email and Social media)
• Quarterly initiatives and goals
• Strategy and coaching

Ads Next™ (www.adsnext.com) is pleased to announce our newest dental website is now live – Tim Owens DDS in Fort Collins, CO!  He is our latest dentist on The Performance Program – a proven website platform and online marketing program for dentists.  As always, this was a group effort and we are very proud of the hard work and results! Click on the image below to visit…

http://www.owensdds.com/

You don’t have to have to be a guru of online marketing to know that Facebook is a phenomenon. The site currently has over 850 million active users and those users spend an average of 20 minutes every time they visit the site. The most common question our team at Ads Next gets from our customers is how can Facebook help a dental practice? Well, if the majority of your patients and the people that you would want to be your patients statistically are on Facebook then this is a great place to promote your practice and yourself.

What you have to remember is Facebook is not like traditional advertising. As a rule, they do not want to use the site to advertise or sell services. They prefer you to stick to the spirit of Facebook and use it to promote yourself, connect with the people who “like” you and create a buzz around your practice. In the next week or two, Facebook will be altering the way your page looks. Timeline, which has received mixed reviews over the last couple of months will be automatically updated on all Facebook pages. While this is going to be a big change it will give businesses the opportunity to standout from their competition through branding and messaging.

Here are some helpful highlights from a recent article posted by Pam Moore from Social Media Today.
1. There are profile and banner images with specific size requirements to create your Facebook cover
2. Cover guidelines-

• What you CAN do:
• Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
• Inspire your audience with visually appealing graphics, colors and images.
• Use simple language that will help you inspire and connect with your fans.
• What you can NOT do: (Per Facebook cover guidelines)
• Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

3. No More landing pages
4. Tabs are now Apps – each page can have up to 14 apps with custom thumbnails. Each tab can have a unique URL.
5. Fans can now send private messages
6. Milestones- You can set milestones for your business for current, or past dates. This is a great way to highlight key events such as grand opening, ribbon cuttings, launch of new products, new partnerships, business milestones and achievements. Milestone images are 843 x 403 pixels.

• Click Milestone in the sharing bar at the top of your page
• Add a headline, date, location and details
• Choose to add a photo
• Click Save

7. Pin and Highlight Posts

• Highlighting enhances attention to your post by stretching it across both columns of your page
• Pinning “pins” the post at the top of the page for 7 days

Pam Moore, 15 Must Know Tips to Rock Your New Facebook Timeline Business Page March 24, 2012 http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

If you have any questions about effectively using Facebook or other forms of social media to promote your business we can help. Please feel free to contact our team at Ads Next or like us on our Facebook page for frequent updates that will be helpful to you as you build the online presence of your practice.

Ads Next is pleased to announce our newest client Dr. Jolanda Warren and her entire staff at Buckhead Esthetic Dentistry located in Atlanta, GA!

Ads Next Client to Recognize- Dr. DeWitt Wilkerson of DuPont and Wilkerson Dentistry. We would like to recognize Dr. Wilkerson for his Missions Trip to Nicaragua to help the underserved populations receive dental care. Like his staff, we are proud to be working with him! http://www.dupontwilkerson.com/

Ads Next is pleased to introduce our newest client Dr. Amy Marckese and her entire staff at Dental Spa Indy located in Indianapolis, IN!

The Performance Program is what makes Ads Next unique. We believe that effective online marketing strategies should help you generate new customers while evolving and strengthening your business over time.

If you have had past experience with online marketing you have likely been asked to build an expensive website or implement a complicated optimization project. The result of these efforts probably left you disappointed while you watched your return on investment diminished over time. This resulted because very little thought went into your long term success and it forced you to either live with what you had or make another large investment. Ads Next does not follow this traditional model and works to partner with you to avoid future frustrations. We have proven that by implementing a personalized program for your business rather than following a “set it and forget it” model we can build a foundation of success that will improve your ability to market today while maintaining and even improving your results over time.

The Performance Program consists of two parts working together, the Foundation System and Evolve Cycle Marketing. The results of the Performance Program are proven and we are confident that the benefits of the program will create a very positive impact on your business.