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Category Archives: Dental Website

Secrets of a High Converting Dental Practice

Posted on December 10, 2012 by adsnextwp1

The Internet has undeniably changed the face of healthcare and the way dentists market to their patients. As more and more people use the Internet to research dental conditions and locate a dentist in their area, a dental practice must be acutely aware of the unique challenges brought on by Internet marketing and develop effective strategies to convert web visitors into new patients.

If your website does nothing else, it should communicate who you are, what you do and most importantly, what sets you apart from other dentists. That message needs to carry through to your office, so that when a lead comes in, your staff is empowered to overcome common objections and book an appointment.

Ads Next works with dentists from across the country. We’ve found that the dental practices with the highest conversion rates, that is turning leads into new patients, share similar traits. One of those is to treat all incoming phone calls with purpose and provide simple answers to common objections.

The Characteristics of a High Converting Dental Practice

  1. Treat each incoming call with purpose
  2. Make a great first impression; be happy the patient called and make them feel welcome
  3. Articulate in a compelling way what separates their practice from others
  4. Have a predictable, simple new patient process
  5. Avoid the trap of collecting too much information or telling the patient too much before they come in
  6. Have easy answers to common objections like dental insurance or price
  7. Focus on setting an appointment rather than getting into specific answers about price
  8. When price information is provided, offer a value statement to help the patient make the association between price and value.

How Can You Convert More Leads Into Patients?

You can start by giving your front desk staff the tools to properly handle incoming calls. This means creating value statements and simple answers for common objections.

Ads Next is hosting a Free Webinar presented by leading dental practice consultant, Larry Guzzardo to share the best practices for overcoming common objections.

December 12, 2012
2pm

Sign Up Today

Webinar Highlights

  • Best practices for handling incoming phone calls
  • How to respond to leads from website forms and email
  • Scripts and strategies to overcome common objections including: Do you accept my insurance? and Your fees are too high!
  • Tips for developing a simple and effective new patient process

This information is presented by industry experts in dental practice management and dental internet marketing. Don’t miss this opportunity to maximize the marketing potential of your practice. Sign up for our webinar and find out how you can become one of the high converting dental practices.

 

This entry was posted in Announcements, Dental Marketing, Dental Website, Dental Websites, Local Internet Advertising, Websites and Marketing and tagged , , , , , , , , . Bookmark the permalink.

5 Ways To Make A Personal Connection On Your Dental Website

Posted on October 22, 2012 by adsnextwp1

Recently, we had a kick off call with a new dentist. We asked him the same question we ask all new clients, “What makes you different from other dentists in your area?” He answered, “Me.”

He went on to explain that his staff has been together for many years. And that they are what attracts new patients to the office. They are friendly, respectful and they treat their patients like family.

His answer echoed the response of so many dentists we talk to. The personal connection is what sets each one apart. So that raises the question: How do create a website, something that is so distant and anonymous, that message makes a personal connection with visitors?

The answer is what sets AdsNext apart from other dental website companies. We take the time to get to know each dentist, to learn about their patients and the area they practice in, so that we can create dental websites that are engaging and leave a lasting impression.

How Do We Do It?

Practical Knowledge & Experience
We specialize in dental websites and internet marketing. Because we work with so many dentists from around the world, we understand what works and what doesn’t when it comes to a dentist website. We apply this knowledge into our designs to constantly create better, more engaging websites.

Research & Analysis
Each dentist is different. During our kick off call, we ask a series of questions to help us get to know the dentist, staff, location and target patient. We do additional research to learn about the area where the dentist is located. We analyze the competition and dentist’s current website to come up with a personalized content strategy.

Unique Website Design
Your website should serve as an online version of your dental office. We incorporate the logo, colors and other imagery you are using offline to tie in with your website design. Setting the mood on your website will help patients feel more comfortable when they visit your office, like they’ve “been there before.”

Real Photos
We can’t encourage dentists enough to use real photos on their websites. This might make the biggest impact with visitors. Photos of the dentist, staff and office, as well as photos or video of the office itself are important for visitors who are trying to choose a dentist.

Compelling Copy
Hand in hand with photos is the actual copy on the website. Maybe you’ve heard that people don’t read websites. The truth is, though, people don’t read bad website copy. We have a team of professional writers who are knowledgeable about dental procedures and technology, that create unique copy for your website. They tie in your message and branding to create a connection with visitors. Your website will tell potential patients who you are, what you do and why they should choose your office.

Is Your Website Making A Personal Connection
Take a look at your website. What makes it different from all the other dental websites out there? If its not making a personal connection with your visitors, it isn’t working as well as it should.
Start connecting with your visitors. Contact Ads Next today to schedule a demo and learn more about our Performance Package.

This entry was posted in Dental Marketing, Dental Website, Websites and Marketing. Bookmark the permalink.

Revenue Focused Marketing

Posted on September 14, 2012 by adsnextwp1

The ultimate goal of every business is to generate revenue and see a healthy return on its marketing investment. While there are countless ways to run a marketing campaign, some techniques work better than others. With this in mind, let’s discuss some effective revenue generating marketing techniques that can work for your business.

At the forefront of online marketing is search engine optimization (SEO). This strategy incorporates a variety of techniques that are designed to help a business rank highly for a targeted search term and is effective for two primary reasons. First, you can select a keyword phrase that automatically receives a high volume of searches which means your website should get a significant amount of clicks from those searches. Second, the traffic you receive is highly targeted which means you can expect a good conversion rate in most cases. When done correctly, SEO can result in a steady stream of organic traffic from individuals who are seeking a product or service and who are likely to become customers or clients.As long as a website’s ranking is maintained, it can generate leads for years to come.

Another type of revenue generating marketing involves using social media sites like Facebook, Twitter, Pinterest and Google+. While these sites were once mainly geared toward people connecting and communicating with one another, they now serve a much higher purpose for businesses. The goal of using social media is to create a community around a business that includes maintaining relationships with existing customers or clients and generating new leads. Typically, this is done by posting relevant content onto a company’s page along with promotions. The level of interaction that social media sites provide is also beneficial because it allows businesses to engage their audience on a personal level. Along with this, it’s perfect for building credibility within an industry which can often be done on a shoestring budget. For this reason, social media tends to level the playing field and lets smaller businesses compete with much larger ones.

 

In addition, pay per click (PPC) advertising is great for generating new leads in a hurry. This technique involves bidding on keywords and paying a designated amount of money for each click received. Basically, a PPC campaign allows a business to get quick exposure to a highly targeted audience. When done correctly, the amount of revenue will greatly exceed the initial investment costs and a business can build momentum.

This entry was posted in Dental Marketing, Dental Website, pay per click advertising, ROI Tracking, search engine rankings, SEO and tagged , , , , , , . Bookmark the permalink.

The Importance of Social Media for Dentists

Posted on August 30, 2012 by adsnextwp1

Social Media for dentistMost in the past would ask friends for recommendations when in need of dental care, but a growing number of people are using the Internet to find local services. Dentists are often gaining their new patients because of Internet searches.

A website is the centerpiece on an online strategy. The website comes up when users search for dentists in a particular region, and an attractive website with appropriate search engine optimization increases the likelihood of customers choosing a particular practice. The popularity of social media, however, is forming another important piece to the puzzle, and dentists need to ensure that their social media presences are strong to continue to succeed online.

It is difficult to make a personal connection with traditional websites. Even websites with pictures and personal statements only partially effective; while these websites are great at reaching new customers, more can be done. Social media gives dentists the ability to add personal touches in a manner that websites cannot replicate.

Facebook is the reigning king of social media, and a Facebook page is a crucial tool. Websites are great for establishing a brand, but Facebook can be used to reinforce this brand image. Patients and potential patients will see updates posted from the account, and those who see the account will keep the practice’s name in mind when thinking about seeing a dentist.

Social media also allows dentists to interact with potential patients. Users will often turn to a dentist for questions that arise, and the Facebook page allows dentists to interact with followers. By answer questions, a dentist increases his or her reputation; these interactions may also be viewable by the public, and the advertising value of demonstrating helpful interactions cannot be matched by any form of advertising.

Dentists can also share information relevant to dentistry through their pages, and good information is likely to be shared by followers. Once this information is shared, everyone who follows the person who shared the information will see it. These helpful interactions are an effective advertisement for one’s services, and they may lead a patient to call the office when they are in need of dental services.

Social media is only expected to become more popular, and the reach of social media has crossed generations to include those in demographics that do not typically use the Internet. By harnessing this power with reputable social media experts, a dentist can use social media to improve his or her online presence.

This entry was posted in Dental Marketing, Dental Website, Facebook, SEO, Social Media Marketing and tagged , , , , , . Bookmark the permalink.

The Importance Of Conversion Driven Websites In Dental Marketing

Posted on August 2, 2012 by adsnextwp1

Dental practices of thirty years ago did not need to worry about attracting and maintaining the attention of prospective clients whose focus was continually on the move. Their promotional efforts were clear cut, straightforward and almost always effective. Business cards, physical signage and print listings were sufficient for keeping their offices busy and their chairs full. Today, however, running a successful dental practice requires the ability to continuously attract qualified clients through a variety of online marketing and advertising platforms, the most important of these being the professional website of the provider.

Simply building a comprehensive website, however, will not suffice. The site design and the information that is included must be strategically chosen. You do not need consumers to merely arrive at your site. Instead, these individuals must be motivated by the format that you use and the details that you have shared to use your services. Thus, the goal of online marketing efforts for dental practices is never to just increase site traffic. Rather, it is to draw in qualified prospects and to convert them into paying clients.

There are several important features that websites must contain if they are to do this successfully and on a regular basis. These are the same details that new and potential patients are looking for when pre-qualifying dental care providers. They include educational details pertaining to both pre-doctorate and post-doctorate training, lists of available procedures and pain management options as well as before and after images of former clients, among other things.

Promotion has now, in many ways, become a multi-pronged effort. Sites must be built and they must be optimized for search engines. The must then be streamlined to ensure that they are reaching out to the right people and that they are providing these same individuals with the right information. More than 80% of consumers are using the web to search for their service providers, retailers and health care professionals. They are using the same purchasing process to both find the businesses that they need and patronize them. When you have all of the necessary website elements in place including persuasive calls to action, you move qualified patients through the purchasing process, ensuring that they complete their efforts in your office. When you do not, you are certain to lose this business to practices that have been more diligent and more aggressive in their online marketing efforts.

This entry was posted in Dental Marketing, Dental Website, SEO and tagged , , . Bookmark the permalink.

Website and Internet Marketing- Don’t Take Your Eye off the Ball

Posted on June 25, 2012 by adsnextwp1

Imagine that you are sitting in your lucky chair on a Saturday afternoon watching your favorite baseball team beating their arch rival. You were thrilled because they are going to win, but even happier because they are about to clinch the Division Championship for the first time in fifteen years. As each moment passes, the tension and anticipation build. The joy you feel is overwhelming and it’s almost too much to bear. When the final fly ball towers high in the air and lands safely into the glove of your team’s rookie sensation, you let out a resounding “YES” as they storm the field in celebration. In a sudden frenzy, you look around and realize that you need to share this magical moment with someone, so you call your best friend, the best man in your wedding, and the one person that you have known since you were seven years old. When he answers the phone, without hesitation, you proudly proclaim that WE WON!

In the midst of this possible once in a lifetime experience, what if the reaction of your lifelong friend was simply to ask, which team had more errors, or who had more at bats? While that information may be interesting and give you some indication of who was likely to win, you would probably think that he was going crazy. Is he really judging this moment based on whether or not they had more at bats? If you are like me, you would hang up the phone and call almost anyone else.

As silly as this story sounds, you may be surprised to learn that many people view their websites and Internet marketing efforts like your friend views baseball.  They forget about what is important and they drown in the complexity and data of their program. They ultimately take their eye off the ball and make poor decisions leading to disappointment and wasted money.

You may have heard various marketing companies explain to you either how well, or how poor your web marketing efforts are using industry specific data. They point out search engine rankings, conversion rates, time on site, bounce rates, and number of visitors, but never explain what those and other important statics mean to growing the revenue of your practice. Evaluating the success of your efforts only using this data is like judging your favorite baseball team based on their batting average with runners in scoring position. For this information to be useful, it has to be used to formulate and tweak a strategy that will drive new revenue, and ultimately help you reach your goals.

Generally speaking, a marketing strategy that is used to effectively market one business is not always the best option for another. Effective Internet marketing is not one size fits all. You must use the data you collect to find a formula that is the right fit for your practice.

Here are Four Great Ways to Measure the Success of your Web Marketing Program:

1. Calculate your total new revenue compared to the money spent

The single most important goal should be to make sure the marketing dollars you spend add new revenue. You should work with your marketing company to identify any new patient revenue that the website is producing. Once you understand how much revenue you are generating, you can determine your return on investment (ROI).  A good rule of thumb is to expect at least a ten times revenue return on a monthly Internet marketing investment after the first six months of your program. So if you invest $1,000, your program should produce a least $10,000 in revenue.

2. Count your total new patients

It is important to understand how many new patients you need to achieve your revenue goal. If your procedures are valued at $1,000.00 in revenue and above, you will obviously need fewer new patients than someone whose procedures are valued below $1,000.00.  By working with your marketing partner, you should be able to determine how many new patients need to be generating to hit your target revenue.

3. Track your calls and lead forms

In order to determine new revenue and patients, you need to be able to know which prospects are coming to your practice through the Internet. To accomplish this goal, you need to able to track phone calls and forms. Every web marketing program should give you the ability to track your calls and submitted forms. This information will help you determine the number of leads you need each month to generate the new patients needed to hit your revenue goals.

4. Analyze your data to evolve your program

Industry specific data is an important piece of a good web marketing campaign. Knowing your rankings, number of visitors, bounce rate, time on page, exit pages and countless other performance indicators gives you the ability to make the tweaks and changes necessary to attract new patients and generate more revenue. Make sure that your marketing partner explains this data to you and helps you determine how its use can improve your ability to generate new revenue through the web.

So the next time you sit down to evaluate your web marketing program, remember to not to take your eye off the ball. Ask yourself questions, such as how much revenue are you generating? Are you getting a good return on the investment you are making? The Internet can be a powerful tool to grow your practice. It can help you to connect with new patients and generate revenue beyond what you thought was possible. Just remember to KEEP YOUR EYE ON THE BALL!

Bill Mulcahy is Vice President of Ads Next. To find out more information about how you can develop a web strategy that helps you keep your eye on the revenue ball, please feel free to contact him at: bmulcahy@adsnext.com.

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This entry was posted in Dental Marketing, Dental Website, Dental Websites, Local Internet Advertising, pay per click advertising, ROI Tracking, Search Advertising, search engine rankings, SEO, Social Media Marketing, Websites and Marketing. Bookmark the permalink.

The Advantages of Online Marketing for Dentists

Posted on June 5, 2012 by adsnextwp1

The internet is a great tool for expanding and improving any kind of business, and professional dentistry is no exception. More and more dentists are adapting to the internet age by using the services of Ads Next. Any dentist wishing to upgrade his or her web presence to its full potential can accomplish this goal with the help of Ads Next’s advanced marketing strategies.

Ads Next helps dentists to create outstanding online presences by creating patient-friendly websites. These websites are tailored for each dentist’s brand, ensuring that clients receive a unique and effective final product. The company also provides high-quality content for dental websites, including eye-catching smile galleries of satisfied patients, as well as professional dental copywriting. Copywriters at Ads Next have a sophisticated understanding of modern dentistry, allowing them to produce well-informed content.

A professional website is only the first step in a successful online strategy, and successful marketing of that website is equally crucial. Ads Next works to direct desirable patients to the practice, informing internet users of the quality treatment they can receive. Intentional internet traffic is vastly more valuable than unintentional traffic, and Ads Next tailors its marketing to attract genuinely interested potential patients. Ads Next even provides search engine optimization services, ensuring that the dental sites they create show up easily on popular search engines like Google and Yahoo. The ability to draw in large numbers of qualified patients is a key advantage for any dental practice.

Social media is one of the most rewarding marketing opportunities made available by the internet. No modern company should be without a social media strategy, and Ads Next knows how to bring dentists constant positive exposure through social media and networking sites. Ads Next creates profiles on sites like Facebook, Youtube, and Twitter to give dental professionals, prospective patients, and current patients a hub where they can connect with dental practices. The ability to network with patients and peers is invaluable to any serious dental business.

These days, remaining a competitive dental practice entails the use of an adequate online marketing plan. Ads Next has years of experience helping dentists to develop sleek and effective internet strategies. Practices which do not have appealing online presences may find themselves behind the curve.

This entry was posted in Dental Marketing, Dental Website, SEO, Social Media Marketing, Websites and Marketing and tagged , , , , . Bookmark the permalink.

Performance Driven Dental Websites

Posted on April 25, 2012 by adsnextwp1

Dental Websites

Ads Next has the experience and talent necessary to build a professional, effective website for a dental practice. We understand that a dental practice’s website is often the first thing a potential patient sees when searching for a new dentist, and we are able to effectively put together a website that acts as a marketing tool.

Marketing Through Web Presence

A professionally designed dental website is a powerful marketing tool in today’s business world. Dentists can attract patients by detailing information on a website and ranking high in searches for local dental practices.

Showcase Dentists

Potential patients often choose a dentist based on the credentials of the dentists on staff. A professionally built website can allow a practice to showcase the dentists on staff and go into detail about academic history, career highlights and even hobbies to help connect dentists to patients. Pictures of each staff member along with a short biography are an ideal way to attract new patients.

Special Procedures

Some dentists offer state-of-the-art procedures that are not widely available. These offerings set the practice apart and attract patients, but patients may not be aware of these special offerings if a dental practice does not have a professional website that outlines the procedures that are available. A website can also allow a dentist to list details about each procedure and note whether there are any dental problems that should take priority over others. If certain dental issues are considered dental emergencies, the dental practice can highlight this fact on a website.

Appointment Scheduling

Patients are more likely to choose a dentist if they are able to schedule appointments online rather than having to schedule an appointment on the phone. The reason for this is the convenience of online scheduling. Instead of having to be sure to call during office hours, patients can access the website and set up an appointment at any time. The form used for scheduling can include contact information so the practice can call the patient for confirmation of the appointment date and time.

Patient Testimonials

Many people prefer to frequent businesses that have solid reviews. Patients often search for reviews of dental practices and find that there is limited information available. Providing real patient testimony on a website allows potential patients to feel confident about the competence of the dental practice.

Ads Next offers comprehensive website packages that give a dental practice the option to choose exactly what it needs. We listen to clients and work with them to deliver exactly what they are looking for while providing guidance and ideas regarding the marketability of the website.

Not only do we provide website design, but we have experienced writers on staff to complete copy for dental practice websites. We also provide marketing services, hosting and email support. Contact Ads Next to discuss your dental website needs.

This entry was posted in Dental Marketing, Dental Website, Dental Websites, SEO and tagged , , , , , . Bookmark the permalink.