AdsNext

Evolve Cycle Marketing

Evolve Cycle Marketing is an important piece of what separates the Ads Next Program from traditional online marketing programs. It is designed to ensure that our team is continually working to improve the performance of your marketing program.

The Evolve Cycle is part of the Performance Program and it is a system in which our team actively markets your website for 3 months (The Marketing Phase) then uses the data and results collected to improve your website through new strategies and projects over the next 3 months (The Growth Phase). These cycles provide structure to your growth which helps maximize your return and ensure that you are constantly improving.

How Evolve Cycle Works

The Evolve Cycles are the power punch of the Performance Program because they are aimed at:

• Generating leads
• Increasing your online reach
• Improving the quality of your traffic
• Enhancing your website’s messaging
• Helping you connect to visitors
• Building your online brand
• Improving the visitor’s experience
• Boosting competitive advantage
• Improving conversion level of specific pages
• Connecting with existing customers

Evolve Cycles have proven to keep you ahead of your competition and generate the best possible return on your investment.

Cycle Explanations

Marketing Phase (Typically 3 Months)

Once the Growth Phase is complete, our team shifts its emphasis on marketing again. Based on the program’s needs, we may use this phase to run another targeted pay-per-click campaign or transition more target based initiatives such as social media, email marketing, content additions or press releases composed from the deliverables we completed in the Growth Phase.

At the end of this phase you can expect to see increases in the number and quality of leads.

Growth Phase (Typically 3 Months)

After the Performance Program has been running for 3 months we typically find that optimization has helped your site to rank competitively on search engines. At this point we transition away from the pay-per-click campaign and focus on further developing the foundation of your future efforts. During this phase, we process and analyze the collected data and develop a strategy for the next stages of the Evolve Cycle. This may include; a plan for content development, improved website functionality, an email marketing campaign, press release, mobile options, and more. Goals are assigned based on this analysis and completed before the phase is over.

At the end of this phase you a growth deliverable will be completed and your program will begin to evolve.

Marketing Phase (Typically 3 Months)

Once the Growth Phase is complete, our team shifts its emphasis on marketing again. Based on the program’s needs, we may use this phase to run another targeted pay-per-click campaign or implement the deliverable we completed in the Growth Phase.

At the end of this phase you can expect to see increases in the number and quality of leads.

Growth Phase (Typically 3 Months)

Once the second Marketing Phase is complete, we again move to the Growth Phase to collect and analyze to implement new development goals. At this point the program should be very engaging and performing on a VERY high level. We will develop a new strategy for this cycle and complete a new deliverable.

At the end of this phase you can expect to have a high performance marketing program that uses a high ranking site to generate quality leads with your ideal target customers.