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Social Media

Social Media Marketing

Social Media Marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Facebook, and YouTube.

Every company today should have a social media strategy. Ads Next™ can assist you in matching your strategy to your goals and enable you to reach your audience efficiently and effectively.

We’ll also help you understand how to use Facebook, Twitter and YouTube to build a social network community. It is important to create a community around your company and create conversations with your clients and customers.

Facebook

Facebook gives your business the ability to get repeat exposure with the people in your network. Clients, peers, and prospects can make up your network, and you can promote events, sales, special offers and more through your Facebook profile.

How it works:

  • Create a profile that is interesting
  • Registered vanity URL with Facebook
  • Continue to grow your fan base
  • Develop your presence
  • Post seminars and trainings
  • Post links to the latest before and after images on website
  • Personally join and become involved in Facebook groups
  • Create a sign up tab for newsletter on Facebook
  • Interact with facebook fans in coordination with blog and email marketing

Twitter

Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.

Written by Twitter with Sarah Milstein

How it works:

  • Create user name that people will associate with your business (www.twitter.com/BusinessName)
  • Create a background and profile that reflects your business
  • Use your tweets
  • Engage with people
  • Follow users in your local area that have profiles relevant to your business’s services hoping for them to re-follow
  • Track your results
  • Interact with twitter followers in coordination with blog and email marketing

YouTube

YouTube can help you drive traffic to your website, increase your sales, communicate with your customers, demonstrate your products, showcase customer testimonials, reward customers or employees, and more. If you have any video content about your business, Ads Next will make sure it is on YouTube and appropriately tagged and promoted.

How it works:

  • Create a specific channel to the videos
  • Optimize your videos
  • Content is key
  • Share the videos across the social networking channels
  • Embed the videos into your blog