How The Google Knowledge Graph Impacts Your SEO

You’ve heard it before: content is king. But, what does that mean? Does Google understand the meaning of the words on your website? Yep. And with the Knowledge Graph (launched in May 2012), it’s getting better every day. Information Engine …
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Posted in: Dental Marketing, Dental Website, Dental Websites, Local Internet Advertising, search engine rankings, SEO, Websites and Marketing | Tagged: , , , , |

What’s Responsive Design & Why It’s Important

More than 30% of internet users say they mostly use their phone to browse the internet. As this population increases, Google and other search engines are placing more and more emphasis on user experience across a variety of platforms. A …
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Posted in: Dental Marketing, Local Internet Advertising, Mobile Marketing, Mobile Website, Responsive Website Design, Social Media Marketing, Websites and Marketing | Tagged: , , , , , |

7 Reasons Why You Do Need a Website

For decades, most doctors and dentists have gotten by without investing much money in advertising or marketing their practices. In fact, most doctors avoided advertising so they wouldn’t be seen as “ desperate” or “hurting for patients”. Instead, most medical …
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Hiring a Marketing Company? Consider This First

Having worked in the website and online marketing fields for more than a decade, I have had the experience of seeing different philosophies and approaches to websites and internet marketing. As the founder and President of Ads Next, I combined …
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Posted in: Dental Marketing, Dental Website, Dental Websites, Local Internet Advertising, Search Advertising, Websites and Marketing | Tagged: , , , , , |

10 Ways to Market a Dental Practice

Most successful dental practices have been able to thrive for years with referral-based new patients. Unfortunately, this “word of mouth” marketing approach is no long the most effective way to generate new patients. Search engines are the new yellow pages …
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Website ROI Tracking

While no website can succeed without visitors, simply having a high traffic volume does not mean that a website is helping your business. To ensure that you are spending your money wisely, it is important that you track your return …
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Posted in: Dental Marketing, pay per click advertising, ROI Tracking, SEO, Social Media Marketing | Tagged: , , , , , , |