Recently, we had a kick off call with a new dentist. We asked him the same question we ask all new clients, “What makes you different from other dentists in your area?” He answered, “Me.”
He went on to explain that his staff has been together for many years. And that they are what attracts new patients to the office. They are friendly, respectful and they treat their patients like family.
His answer echoed the response of so many dentists we talk to. The personal connection is what sets each one apart. So that raises the question: How do create a website, something that is so distant and anonymous, that message makes a personal connection with visitors?
The answer is what sets AdsNext apart from other dental website companies. We take the time to get to know each dentist, to learn about their patients and the area they practice in, so that we can create dental websites that are engaging and leave a lasting impression.
How Do We Do It?
Practical Knowledge & Experience
We specialize in dental websites and internet marketing. Because we work with so many dentists from around the world, we understand what works and what doesn’t when it comes to a dentist website. We apply this knowledge into our designs to constantly create better, more engaging websites.
Research & Analysis
Each dentist is different. During our kick off call, we ask a series of questions to help us get to know the dentist, staff, location and target patient. We do additional research to learn about the area where the dentist is located. We analyze the competition and dentist’s current website to come up with a personalized content strategy.
Unique Website Design
Your website should serve as an online version of your dental office. We incorporate the logo, colors and other imagery you are using offline to tie in with your website design. Setting the mood on your website will help patients feel more comfortable when they visit your office, like they’ve “been there before.”
We can’t encourage dentists enough to use real photos on their websites. This might make the biggest impact with visitors. Photos of the dentist, staff and office, as well as photos or video of the office itself are important for visitors who are trying to choose a dentist.
Hand in hand with photos is the actual copy on the website. Maybe you’ve heard that people don’t read websites. The truth is, though, people don’t read bad website copy. We have a team of professional writers who are knowledgeable about dental procedures and technology, that create unique copy for your website. They tie in your message and branding to create a connection with visitors. Your website will tell potential patients who you are, what you do and why they should choose your office.
Is Your Website Making A Personal Connection
Take a look at your website. What makes it different from all the other dental websites out there? If its not making a personal connection with your visitors, it isn’t working as well as it should.
Start connecting with your visitors. Contact Ads Next today to schedule a demo and learn more about our Performance Package.